Rookies

At ROOKIES, we are dedicated to transforming everyday dressing into a stylish experience. Our mission is to change your style by offering a curated selection of men’s clothing that blends contemporary trends with timeless elegance.

Established in 2009 by Finesse Fashions Pvt. Ltd., ROOKIES began with a commitment to delivering high-quality, handcrafted denim jeans. Over the years, we have expanded our offerings to include a diverse range of menswear, such as shirts, t-shirts, twill pants, cargos, jackets, shackets, shorts, linens, and athleisure, catering to various styles and occasions.

Our collections feature premium fabrics sourced from internationally recognized mills, ensuring the highest quality. We employ cutting-edge technology and innovative techniques to create stylish and unique garments with tailored fits that cater to diverse body types and individual preferences. Attention to detail, including intricate stitching and distinctive design elements, sets our craftsmanship apart. Our versatile washes and finishes ensure adaptability and durability, meeting the demands of active lifestyles.

ROOKIES has grown to become a prominent name in men’s fashion, with a presence in over 720 stores across India, including multi-brand outlets and shop-in-shops. We also operate more than 18 exclusive brand stores nationwide, ensuring our products are accessible to fashion enthusiasts across the country